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Photography is dead!

“Photography is DEAD!” was what my friend said to me recently as I recounted the latest challenges as Creative Director of my own Photography business.  Usually I’d have found a comment like this almost ridiculously laughable, especially with so very many pictures floating around us through every social media platform on the planet and people everywhere aiming their cell phones at whatever moment-du-jour, capturing millions of photos each and every day to be instantly uploaded to Facebook, Instagram, Twitter and various other online sites.  But as Sam [not his real name] spoke, I couldn't easily dismiss his statement.  Sam is a Photo School faculty member and Instructor at a prestigious Creative College.  As such, I have a lot of respect for him. “What do you mean exactly?” I countered, thinking he was just trying to be clever as I know he is prone to be with his students.  But what he began to explain was insightful if not even a bit alarming to me.  He said that with the advent of Digital Photography and the many advances it has made, it has completely turned the profession on its head.   There’s a photographer on every corner, in every city, at every church, and even in the building where I live, I count at least 6 so called “Pro Photographers” all jockeying for the next lucrative gig.  (If only there were a photographer to capture the reality-TV dagger stares I frequently get in the hallways when I'm geared up and running off to see a client!)  But the business, the work, ..it’s just no longer there.   Sure, there are weddings and a few shoots for THIS & THAT happening if you are truly plugged into a good network and are actively advertising in the right places, but the vast majority of photo-journalistic jobs and editorial content are as non-existent today as they were aplenty a few short years ago.   Not something I really wanted to hear!...

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